POLICY COMMUNICATIONS CASE STUDY
Strategy | Messaging | Editing & Writing
The College Futures Foundation Higher Education Finance Forum
Each project represents a new collaborative opportunity.
The College Futures Foundation Higher Education Finance Forum project represented a unique opportunity to synthesize sophisticated data analysis and clear content editing with state-of-the-art message amplification through vivid images and data displays. The result: a persuasive brief that integrated a cohesive argument with strong quantitative visualization.
Jenny Magee Photography/@jennymageephoto
Channeling the client’s intentions
Our principal, Neal Johnson, was invited by this San Francisco-based philanthropy to work with one of the nation’s leading higher education finance thinkers, the foundation’s visionary communications director, and data-savvy graphics designers. Neal’s role was to channel the intentions of the foundation team, who were examining University of California and California State University systems’ revenue streams, major cost drivers, and demographic trends.
Listening, editing, and visualizing data
To accomplish this, Neal synthesized forum discussions, edited a series of white papers, helped distill the overarching messages, and worked with the authors and designers to conceptualize and execute clear visualizations of complex fiscal and demographic data. Foundation leaders then developed policy options to strategically redesign the state’s finance framework to accelerate student attainment and boost efficiency and equity.
