Neal Johnson Associates offers a full suite of services designed to help companies and not-for-profit organizations develop strategies for partner engagement, research, business development, and tracking ROI. To accomplish this, we work with a client’s business development, marketing, and sales executives to build consensus and prioritize their go-forward investments.

For not-for-profit associations, we:

• Conduct sectoral analysis of potential corporate sponsors’ and philanthropic organizations’ investment patterns.

• Prioritize target partners.

• Develop action plans that we embed in the client’s Salesforce (or in-house) customer relationship management platform to execute on those priorities, from strategic engagement at the CEO-relationship level to collaboration between operational teams.

Advised the National Governors Association on business development & policy strategy

• Connected CEO, chief strategic officer, and program directors with key leaders in the philanthropic, corporate, and research communities across policy and industry sectors

• Developed a pipeline of foundations, companies, and venture capital investors, and a strategic framework for NGA engagement